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Conventional wisdom from the trenches of the fitness industry says that group fitness, including both traditional classes and small group training, is a key factor in keeping members longer. The…

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In this hyper-connected world, having a unique and personalized consumer experience is the norm. Log onto Amazon and see relevant products appear based upon your buying and browsing habits. Look…

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If you have long-term members, chances are they find themselves in a rut from time to time. Repetitive workouts can lead to diminishing results, both in the way you feel,…

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